ageing

After cognitive decline, the physiological effects of ageing on eyesight are, in my view the most important for marketers to understand. Let's be honest, it is a subject that most marketers don't ever think about. This video makes a start to explain one facet of the problem - the decline in the eye's ability to distinguish colour contrast. This article provides a much more detail explanation of the subject.

I reckon The Economist is fantastic value for money.

Each week, in one publication, you get a distilled summary and interpretation of the important things that are happening in the world – all for the princely sum of £100/year.

OK, advert over.

Each year a competition takes place, at Santa Clara University, called the Boomer Summit where start-up businesses pitch for a prize for the best business concept aimed at the Boomer market.

So where do our friends in the US see the future of Boomer ventures. These are the concepts of the five finalists:

by: Dick Stroud

by: Dick Stroud

Research undertaken by the Unilever Institute of Strategic Marketing and Synovate into older South Africans comes to some interesting but not surprising results. They are the same conclusions as in other parts of the planet.

It is a market crying out for marketers to target them with quality, age appropriate (not fuddy-duddy) products and services.

by: Dick Stroud

by: Dick Stroud

by: Dick Stroud

If you ever want more evidence that organisations should be planning for an older world have a look at this chart. It is taken from a report (The Graying of the Great Powers: Demography and Geopolitics in the 21st Century - the CSIS Global Aging Initiative). Click here to read and listen to a summary of its findings.

by: Dick Stroud

by: Dick Stroud

I have already written about the double whammy of prolonged low birth rate and extending life expectancy that is changing the age-profile of Germany. If you haven’t already, then you should, read the FT article quoted in the blog posting.