I have been in the ageing business for at least a decade - probably a bit longer. During that time I have seen a lot of changes to the way companies respond to growing number of older customers BUT I have seen the same old mistakes made time and time and time again.
Want to know how older people are shaping the US housing market? It is your lucky day. Go no further than this link and you have enough reading a viewing to take up the rest of your weekend.
That said, when I delved into the report to see what it had to say about adapting housing to the cognitive, sensory and physical issues of ageing I found it a tad on the thin side.
There is an article in the FT about the need for workers in Germany to remain in the workforce for longer and how companies are responding to make this possible. If you have a FT subscription you can read the article here.
Just so you understand the magnitude of the challenge, Daimler expects that in 10 years half of its staff will be over the age of 50.
Good to see that Ford is taking the needs of the ageing population seriously – well it is saying that is is taking it seriously.
This might have something to do with the fact that the average American household purchases 13 cars over a lifetime — and seven of those are purchased after the head of the household turns 50.
The older market in the US is big - in Europe is big as well - in Asia Pacific it is huge. Take 15 mins out of your day to hear Kim Walker explain the dynamics of ageing in the Asia Pac region.
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