ageing

To be honest, there is nothing that new in this report. Its research base is 250 interviews with the 50+. If you study the older consumer marketing you will have encountered most of the findings before - probably more than once.

MIT AgeLab's Agnes (Age Gain Now Empathy System) was brilliant at generating PR for the organisation. How useful it was in reality and how much good it did  - I don't know. But what a terrific way to promote the message about ageing (and MITAge Lab).

To be honest, not a lot that if you are working in the ageing business you will not have heard before but I think it is worth 45 mins of your life to listen to what Dychtwald has to say.

I always like reading Trendwatching promotional material. Recently they produced some content about post demographic consumerism that they define as: People – of all ages and in all markets – are constructing their own identities more freely than ever. 

Kim Walker and I believe every customer experience should be designed to accommodate the needs of the widest possible range of consumers.

A couple of weeks back I contributed to an article being written by Anna Hart for Stella magazine that is part of the Sunday Telegraph.

The questions that she sent me were unusual in that they were very thoughtful. I am not trying to be nasty to journalists but often the questions are predictable and have been covered endless times before.

This report contains some great headline figures that should frighten the living daylights out of anybody in the CPG industry who has not got a strategy for engaging the ageing consumer.

The WSJ had a frightening article about the scope of the ageing problem faced by the Chinese.

I will not bother to give your the URL since I am almost certain it is subscription only.

I found this presentation by Patrick Dixon - titled: "Older Health Consumers: Marketing To Ageing Customers - the future for Pharma" interesting, but I have a couple of 'buts'.

For the last couple of days I have been giving some thought to the car industry and the older consumer. This is more a brain-storm of ideas rather than an ordered analysis. Rather than file these thoughts away in the Cloud I thought I would share it with the world.