To be honest, there is nothing that new in this report. Its research base is 250 interviews with the 50+. If you study the older consumer marketing you will have encountered most of the findings before - probably more than once.
MIT AgeLab's Agnes (Age Gain Now Empathy System) was brilliant at generating PR for the organisation. How useful it was in reality and how much good it did - I don't know. But what a terrific way to promote the message about ageing (and MITAge Lab).
I always like reading Trendwatching promotional material. Recently they produced some content about post demographic consumerism that they define as: People – of all ages and in all markets – are constructing their own identities more freely than ever.
A couple of weeks back I contributed to an article being written by Anna Hart for Stella magazine that is part of the Sunday Telegraph.
The questions that she sent me were unusual in that they were very thoughtful. I am not trying to be nasty to journalists but often the questions are predictable and have been covered endless times before.
For the last couple of days I have been giving some thought to the car industry and the older consumer. This is more a brain-storm of ideas rather than an ordered analysis. Rather than file these thoughts away in the Cloud I thought I would share it with the world.