age

Middle-aged Users' Declining Web Performance

by: Dick Stroud

My favourite Web usability guru, Jakob Nielsen, has published a fascinating article about the impact of ageing on the way people use the Web. Do make sure you read the full article.

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Media Agencies Are Getting Younger

by: Dick Stroud

The IPA’s 2007 Agency Census has just been published. I rushed to see what was happening to the age of agency staff. Wow, the percentage of under 30s are increasing.

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A double take or a double take too far?

by: Dick Stroud

This is what VW says about this campaign.

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Designing for Life Stages

by: danah boyd

People often ask me why designing for teens or older folks is different, why age matters. There are many different ways to slice up age and life stage. Mooshing together various theories, i have my own hypothesis about three critical life stages in Western culture that affect a lot of our social technologies. The first is identity formation; the second is contributive participation in society; the third is reflection and storytelling.

Identity formation

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