age

Kübler-Ross Model Finds New Application

by: Dick Stroud

Come on admit it. I bet you have never heard of the Kubler-Ross model of the five stages of grief.

The model was first introduced in Ms Kubler-Ross’s 1969 book "On Death and Dying" and describes the five stages that people pass through when coming to terms with grief, especially the diagnosis of a terminal illness or catastrophic loss.

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Facebook Is Getting Older and Older

by: Dick Stroud

Just as pressed ‘publish’ for the last item about Facebook, another item popped-up in my inbox. This one is about a report just published by Nielsen (Global Faces and Networked Places). I suggest you have a look at this report.

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Age Friendly Supermarkets

by: Dick Stroud

Many thanks to Martijn de Haas for telling me about this video of a senior’s supermarket in Germany. It might be a couple of years old but the issues it covers haven’t changed – they have got a couple of years older.

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The Relationship between Age and Broadband Useage

by: Dick Stroud

Pew Internet has a new report (free) about Internet use in the US. Always worth downloading and adding it to your library. This graphic is interesting (you will need to click on it to read the detail).

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You Can Always Rely on Bank 'Mum and Dad'

by: Dick Stroud

MoneyPlus, the magazine published by Standard Chartered, has an article about the extending period that children are dependant on their parents for money. The article is actually called: “How not to be helicopter parent” – the sort that ‘hover’ over their kids every financial decision. I would think this is easier said than done.

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Celebrity-fronted Ads and Older Eyes

by: Dick Stroud

Research by YouGov, on behalf of Senioragency, discovered that 46% of older consumers are actively turned off by celebrities fronting ad campaigns, while only 11% of thought more positively. The remaining 39% were ambivalent.

I wonder why that is? There are lots of explanations and the research doesn’t appear to answer the question. My thoughts are:

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Habits of US Web Users by Age

by: Dick Stroud

I missed this data on active Internet users in the US when it was published by Nielsen Online in July 2008.

Notice the way the 65+ spend more time a month online than any age group below 35-49.

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Nielsen Creates a New Web Metric - Ad Clutter

by: Dick Stroud

Who sees the most ad clutter? Instinctively you would have said it is younger people.

You would be wrong. This is a chart taken from the Nielsen blog. Ad clutter increases with age. It is their grandparents who are deluged in the nasty sticky stuff.

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Toyota Is Fretting about Becoming Honda

by: Dick Stroud

In the UK, Honda has the reputation for being an oldies car – guess what car I drive!

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Accessibility but Not for You

by: Dick Stroud

This incident really amused me. A very large global communications company recently presented at a conference about older people and proudly (with some justification) explained that they had created a booklet that was sent to all staff about how to deal with older people. A big round of applause.

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