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Everything You Ever Wanted to Know about the UK’s Digitally Excluded

I have already written about the campaign that is sort of going on to get more people in the UK online.

Anyway, this week a report was published that quantified the economic benefit of getting everybody in the UK surfing and twittering. A tidy little sum of £22 Billion. My first thought was: “I wonder what the benefit would be of getting everybody in the UK able to read?” Don’t let’s start thinking about that subject….

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The Generation Gap Is Not What It Was

A new report from Pew that looks at issues surrounding the “generation gap”. I will not attempt to summarise the reports findings – it contains lots of charts, tables and stuff.

 

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The Bookends Generations

Marketers instinctively look for the unique characteristics of individual consumer groups/segments to be able to tailor an offering and the communications to resonate with their special needs/requirements.

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Who Is Having the Best Recession - the Young or the Old?

OK, the recession is a nasty thing, we are all agreed upon that fact.

Who's having it the worst - the old or the young?

It is the job of pressure/campaigning groups to paint their members as the people suffering the most pain, but what are the facts?

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Word of Mouth (Offline) Works Better than Online Social Media

The argument is more complex than my title suggests but that is the gist of the conclusions from a recent Harris research.

The thing that fascinated me was the results to the question: “"Thinking of that most recent product or service purchase, which of the following methods of gathering information, if any, did you use to identify the choices of product or service you considered for purchase? Please select all that apply."

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Clothes for the Older Women - as Bad 'On' as Off-line

by: Dick Stroud

There is an excellent article in the WSJ about the idiocy of why companies continue to ignore the spending potential of older women. If you have a WSJ subscription you read it here.

The focus of the article is about the way that the new online fashion sites continue to ape their off-line equivalents.

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Is Facebook for Old People?

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Retirement at the Tipping Point

by: Dick Stroud

This report has been produced by Age Wave with research from Harris Interactive.

Well worth reading since it provides interesting contrasts as to how the recession has affected different generations - as shown in this example.

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Boomers+ Generation Y and Social Networks

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The Hogwash of Generational Differences

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