The headline in today's FT says "Rift grows between old and young - Chancellor continues to shelter older people from austerity measures."
What follows is a pathetic attempt to construct an argument to justify the headline claim. It is worth marketers understanding the technique the FT attempts to employ. When done well it can be very effective - when done like this it is beyond contempt.
This week I spent some time in one of the largest advertising agencies in the UK. I always love going to agencies. There is a lot of energy - people rush around - there is a lot of laughing. How could you not find that motivating. The downside, for the agencies, is that the people that work there are, with very, very few exceptions, half the age of most of the people that buy the products they are trying to promote.
Steve Jobs once said: "It's rare that you see an artist in his thirties and forties able to really contribute something amazing". Yet in his forties and beyond he went on to reinvent the music industry model, mobile phones, computers (again) and books.
Once again – thanks to David Weigelt for his excellentSilverTsunami video blog, where I heard about these three stories.
One of David’s colleagues has written a useful article titled: “What Google + means for the 50+.” I am still waiting to get onto the network to try it first hand but clearly a lot of others have joined.
Developmental psychologists love to remind us that the frontal lobe isn’t fully developed until humans are in their mid-20s. The prefrontal cortex is responsible for our ability to assess the consequences of our decisions, our ability to understand how what we do will play out into the future. This is often used to explain why teens (and, increasingly, college-aged people) lack the cognitive ability to be wise.