Don't Chase Unicorns

The unicorn is perhaps unique among myths in that the creature doesn’t appear in the mythology of any culture. The ancient Greeks, for all of their centaurs, hydras and medusas, never had any stories of unicorns, they simply believed that some existed somewhere.

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Advertising to Older Consumers - Seven Strategies to Consider

Excellent article by Kim Walker in Campaign (Asia Pacific) about ways of advertising to older consumers.

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36% of People Tested Still Do Not Realise that Google Adwords Are Ads

Get real about the level of digital literacy.

It does amuse me when I hear a bunch of digital marketers talking about some way they are going to finesse their strategies and how they intend using the latest social media development.

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Tablets (Flat Screen Variety) and Older People in the News

Ofcom published its annual update about how us Brits are (or not) consuming data in one form or another and what equipment we are using. The title is Adults’ Media Use and Attitudes Report.

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A Billion Shades of Grey - The Leader in the Economist

As usual the Economist doesn't just regurgitate the usual boilerplate wisdom of ageing but comes up with something new.

The key argument is explained in this video.

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A Nice Compact Video About Ageing and the Global Differences

This is a well made short video you might want to use at presentations. Well made and makes some good points.

The BBC made this video based on the research by Pew. I wrote about the report a few days back. 

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Great Video of Aging2 and Its Start-up Generator

Do watch this video that shows a really innovative development in the US to create new products and services for older people.

Aging2.0 has its headquarters at the Institute on Aging in San Francisco. What is so brilliant about this is that they have collocated their start-up incubator in a building used by older people.

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Who Do You Think Is a Good Age Neutral Company - John Lewis

If I had a dollar for every time I have been asked: "so what company gets this ageing thing and is succeeding" I would be a wealthy guy.

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Video Game Improves Multitasking Skills

Does multitasking seem to be getting tougher for you as the years pass? In fact, that’s quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has just been shown to improve cognitive function and, in particular, multitasking ability in healthy older adults. Adults subjects from 60 to 85 years old became as effective at multitasking as 20 year-olds after just a month of training, according to a new UCSF study.

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The World’s Youngest Populations

This EuroMonitor report looks at the world through the prism of its young populations.

The proportion of population aged below 30 in the global population stood at 50% in 2012, down from 62% in 1980.

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