age

Marketing by Key Moments - Another Name for Goal Centred Marketing?

 

This article by Google is all about the key moments in our life when we want something to happen and we grab our mobile and look for the answers. As Google puts it:

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Improving Inefficient Web Navigation Might Be the Wrong Answer if Causes Users Problems -Especially Older Ones

Really useful insights from NN/gFeatures meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

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Maturity Re-Imagined, a Presentation from Ken Dychtwald - A Very Polished Performer

To be honest, not a lot that if you are working in the ageing business you will not have heard before but I think it is worth 45 mins of your life to listen to what Dychtwald has to say.

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Two Interesting Article in the UK's Sunday Press about Ageing

A couple of weeks back I contributed to an article being written by Anna Hart for Stella magazine that is part of the Sunday Telegraph.

The questions that she sent me were unusual in that they were very thoughtful. I am not trying to be nasty to journalists but often the questions are predictable and have been covered endless times before.

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Why Global Brands Find It So Difficult To Respond to Their Ageing Customers

I have been in the ageing business for at least a decade - probably a bit longer. During that time I have seen a lot of changes to the way companies respond to growing number of older customers BUT I have seen the same old mistakes made time and time and time again.

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A Retail Bonanza as Oldies Spend Their Pension Savings - I Think Not

Research from Ipsos MORI (sorry I couldn't find its URL) forecasts how people will spend their pension funds once they get hold of them next April. Here is an article about the research from the Guardian.

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The Lost Art of DIY and Its Effect on Retail

One of the UK's largest DIY, for the younger reader that stands for "do it yourself', retailers announced this week that it was shutting a quarter of its retail outlets in the next four years. 

The stated reason was that young people cannot/don't want to do their own repairs and decorating.

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Young People Are Driving Less and Buying Fewer Cars a Trend That Will Continue

A while back I spent an afternoon talking with a team of future watchers from Toyota. They were touring the globe talking to people about the changing nature of the world and its impact on the types and volumes of cars that will be purchased.

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Vital To Make Workplaces Age Friendly

There is an article in the FT about the need for workers in Germany to remain in the workforce for longer and how companies are responding to make this possible. If you have a FT subscription you can read the article here. 

Just so you understand the magnitude of the challenge, Daimler expects that in 10 years half of its staff will be over the age of 50.

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Ofcom Communications Report Has Just Been Published

The new Ofcom Communications Report has been published for the UK.

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