age neutral

The Penny Drops. Well Is Dropping

by: Dick Stroud

Two very different subjects, one thing in common.

Firstly this article from Motley Fool: "60 is the new 40".

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An ad that seems to work across the generations

by: Dick Stroud

See what you think. This was one of the most popular ads in the UK
during 2007. From anecdotal evidence it seemed to be particulary high
on its age-neutrality rating.

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Ditch Your Age Segmentation - Target Generation V

by: Dick Stroud

According to Gartner, in 10 years the largest influence on all purchases will be the virtual experience associated with them. By 2015, more money will be spent marketing and selling to multiple anonymous online personas than marketing and selling offline.

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Age-generic or age-specialist

by: Dick Stroud

A sports mag for older people (GeezerJock) and its decision to launch a new title, just for the older cyclists (Master Cyclists), may not sound to be of much importance, but I think it is.
This is what this new mag is all about.

We'll provide the in-depth coverage of all the essential Masters cycling races in every discipline -- from road racing to mountain biking to cyclo-cross.

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Yet another missive about age neutral social networking

by: Dick Stroud

Thanks to Brian Scholz for highlighting an item, posted to his blog thesavvyboomer, that is dedicated to the space where Boomers meet all things Internet and consumer electronics.

Brian like me is amazed at the explosion of social networking web sites targeted at Boomers/50-plus. This is part of what he had to say.

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Age neutral ad campaign from Jeep

by: Dick Stroud

Chuck Nyren told me about this new ad campaign from Jeep as a good example of age neutral advertising. Absolutely right.

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Nicole Kidman – an interesting and expensive choice by Nintendo

by: Dick Stroud

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About 4 years ago I was a speaker at one of the UK's 50-plus conferences and surprised to meet a marketing guy from Nintendo.

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TV’s Silver Age

by: Dick Stroud

The New York Times has a long thoughtful article about the vagueries of the advertising industry and its attitude to older people. It is well worth reading.  These are three extracts that particularly caught my eye.

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Age Silo or Age-Neutral

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I have seen the future and it moves!

by: Dick Stroud

My final posting of 2006 sets the scene for how I intend to extend this blog in 2007. Yep, you got it - lots of video.

 

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