age friendly

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May 6, 2016

Age Friendly Banking Has Some Way To Go Before It Becomes a Reality

Well done Age UK for it efforts to promote age friendly banking.

A term they define as: "services, products and facilities that remain accessible and easy-to-use as people age, assist caregivers and prevent financial exploitation."

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age, age friendly, customer insights, banking, Dick Stroud
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August 17, 2015

Let's Hope AARP's Influent50 Has More Success than Focalyst

One of the advantages of being in the age business for so long is that you have seen most business models and joint-ventures come and go.

So it is with AARP's new venture in advertising. This is what it says about itself:

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50-plus, age friendly, advertising, Dick Stroud, grey marketing, age neutral, AARP
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September 16, 2014

Vital To Make Workplaces Age Friendly

There is an article in the FT about the need for workers in Germany to remain in the workforce for longer and how companies are responding to make this possible. If you have a FT subscription you can read the article here. 

Just so you understand the magnitude of the challenge, Daimler expects that in 10 years half of its staff will be over the age of 50.

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Dick Stroud, workplaces, age, ageing population, age friendly
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October 2, 2011

Age Friendly Communications from an Unusual Source

The Canadians seem to be taking this Age Friendly stuff very seriously. Good on them. 

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Dick Stroud, age friendly, age, grey marketing, communication
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