age

Well done Age UK for it efforts to promote age friendly banking.

A term they define as: "services, products and facilities that remain accessible and easy-to-use as people age, assist caregivers and prevent financial exploitation."

Most older people don't trust the Financial Services industry. The lack of trust probably is equally shared by the young. This is not telling you anything new.

MIT AgeLab's Agnes (Age Gain Now Empathy System) was brilliant at generating PR for the organisation. How useful it was in reality and how much good it did  - I don't know. But what a terrific way to promote the message about ageing (and MITAge Lab).

What makes for a first rate customer experience when dealing with staff.

This list looks as good as any.

At the Masters of Marketing Conference (it could only be in the US to have such a title) a senior marketer at Harley Davidson was talking about brands must not neglect the "growth market" of older consumers to focus solely on youthful audiences.

This analysis from Nielsen is amusing.

The global survey found that trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years.

The Economist has put its considerable thinking power to the subject of the ageing worker. Interesting profile of the UK working population.

A long time ago, at the birth of the ageing business, there was a set of arguments that were always rolled out to justify why brands focus on the young. In those days young was 18-34, for many it still is but it has gone up a decade or two.

I couldn't help but see this headline in the Daily Telegraph: "Older workers could provide £100bn economic boost, says PwC".

I have spent much of the past decade writing, consulting and speaking about the top part of the consumer diagram. All the stuff about demographics, lifestyle and the other things that distinguish one older consumer group from another.