advocacy

Five Ways To Profit From Brand Advocates

As companies strive to improve their customer experience, the desire to do more than satisfy customers is becoming increasingly important. 

But at the same time it is remarkable how few companies have a programme in place to capture the profits of turning someone into a brand advocate. This is an expensive oversight. It leaves companies with the investment for improving their customers’ experiences. But they miss out on the (financial) returns this generates.

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Riding the "Buy-Cycle"

For many individuals and businesses the challenge of learning to “Ride the Buy-Cycle” is an ongoing battle of uncoordinated and often misguided baffle.

I use the analogy of "Riding the Buy-Cycle" to point out that its often not the Buying Cycle itself that should be the focus, it’s the way we choose to ride it that matters.

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giffgaff: How to Generate Delight and Advocacy without Spending a Fortune

Occasionally I come across a brand, an organisation, a bunch of people who get it, who practice it as opposed to talk about it. Who am I talking about? I am talking about giffgaff – a mobile virtual network operator that works off / is tied to the O2 network in the UK. giffgaff is unusual/innovative as a brand/organisation and I have written about giffgaff here and here. You should know that my family and I are members/customers of giffgaff.

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Your Social Media Followers Are Your Best Customers

The following is a guest post from Joe Chernov. Joe is the Director of Content for Eloqua. Co-chair of WOMMA member ethics panel. You can read more about Joe here: http://www.jchernov.com

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Building Outstanding Brand Advocacy with Social Media: A Matter of Hard-work!

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T-Mobile 'gets it' (video)

by: Alain Thys

A few weeks ago, T-Mobile in the UK appointed Mr. Srini Gopalan as its new CMO. I do not know the gentleman, nor his beliefs, but if there were one message I would give to him is "please don't tell your people to change direction". Because I believe that they are "getting it".

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The Customer Is the Ad Agency

by: Iqbal Mohammed

Tripletz.com is an on demand publishing service for user created greeting cards. But that's not all. The designs one creates can also be made available for sale to others too. If a particular design sells 111 times, Tripletz will pay the creator $111.

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The Celebrity Blogger as Brand Ambassador

by: Iqbal Mohammed

In a recent blog post, Brants raises an interesting question : How should a celebrity endorser who also blogs react in a crisis afflicting the brand? Should he be true to his brand or to the spirit of blogging?

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What If You Don't Want Them as a Brand Ambassador?

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Consumers Itching to Talk to Brands

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