advertising

Scary Good

Allstate Insurance is running a campaign in which the threats of trees falling on cars, teens nicking car bumpers, and pets trashing upholstery are portrayed by a character named "Mayhem." I think it's scary good advertising.

Continue Reading

Is Television Advertising for Old People?

The median age of prime-time television viewers (in the US) is nearing 51 years old.

In words of one syllable, this means that more than half of all prime-time viewers are outside of the advertiser's favourite demographic of 18-49. The medium that has long been synonymous with massive reach is quickly becoming the most efficient way to reach lots of old people!

Continue Reading

My Next Book Will Be Called "The Authenticity Gap". I May Not Get Many Serious Readers. How about "Authenticity without Commitment"?

The Authenticity Gap - that should be the title of my next book. Well, I don’t think I have time to write another book, it took me almost 5 weeks last time. I guess I will need at least 8 weeks. But no. Maybe a blog post, it takes only 15 mins. I do like the name, but I guess it won't sell well. Maybe "Authenticity Without Commitment", this is a far better title, I think I can sell 20,000 copies and sell a lot of seminars. Will get sponsorship from BP for sure.

Continue Reading

Haunted by Dancing Khakis

Gap Inc. is searching for "a creative partner for our holiday 2010 campaign," according to Advertising Age. In the spirit of helping the brand’s managers with their decision, I hereby offer up some straight and very dim suggestions: 

Continue Reading

The Ad That Went Bad

(If you're a regular dim bulber, you know that I love to riff on what's happening to brands, marketing, media consumption and the greater Known Universe. I had the honor of keynoting the Worldwide Partners' annual meeting in Miami earlier this week and for that occasion I wanted to explore a new way of looking at things...so I wrote a poem, which follows. My apologies to Dr. Seuss and anybody who gets headaches from bad rhythm or rhyme)

Continue Reading

Paid Brand Conversations to Rise

Maybe I'm starting to channel George Parker, but articles like this seem to be turning me into a curmudgeon. "Sponsored conversations?" Folks, if you pay someone to talk about your product, that's called advertising. But since calling something advertising is bad these days, people are working hard to put it into social media terminology, which we all think is good.

Continue Reading

Directional Audio

While many forms of advertising employ sound as part of their sensory mix, one intriguing approach provides a way to surprise listeners with what seems to be a personal auditory experience. One fascinating example is the billboard erected a couple of years ago for the A&E series, Paranormal State. As pedestrians approached the billboard, they heard a voice whispering, seemingly in their ear. This is certainly a suitably creepy approach for a show about ghosts.

Continue Reading

You Need to Captivate, Not Capture, Your Audience

(NOTE: I originally wrote this article in 2005 and wondering if any of this has changed in 5 years since I originally wrote it. The audience is getting smarter and tougher. We keep talking about transparency and the audience being in control. Well, if we keep telling them they're in control, they're eventually go to expect to me in control. Then what are we going to do?)

Continue Reading

iPad Ads a Game Changer?

While technology has not been kind to traditional advertisers, next week's launch of Apple's iPad offers an immense opportunity. Big brand names like FedEx and Chase have bought much of the ad inventory for the next few months. I wonder if they're going to make proper use of it.

Continue Reading

The Last Inaccurate Video on Earth

Look, ma, another graph that has nothing to do with reality! (There's a whole book of those.)

Continue Reading
Subscribe to RSS - advertising