advertising

A Bubbling Crisis

Coke reportedly took more than 6% of its UK ad budget last year and put it into social media campaigns. Sales across Europe declined 1%, though its take-home sales in the UK were up 8.3% (Britain's best-selling brand, according to The Grocer magazine).

Continue Reading

My Favorite Ads Worth Spreading at TED

It was an honor to be a judge for TED's first annual Ads Worth Spreading Intiative. This feels like a really important project. As we become more digitally connected what an ad is has changed. When I had a chance to look at all of the great entries I was most interested in ads that couldn't have been made before the explosion of digital connectivity.

Continue Reading

Tobacco 'Truth' Adverts Spark Smoking-hot Debate

We are all truth seekers. Authenticity rules today more than ever before. I recently wrote an article for Harvard Business Review about how brands can spark engagement and empowerment in their customers by telling the world what they’re against, rather than what they’re for (you can read it here).

Continue Reading

Friday Quote - Samuel Johnson

I've been using this quote for probably 10 years, because it's an excellent way to reframe our conversations about advertising today. We like to think that our "advertising everywhere" world is a new phenomenon, but it really isn't. In fact, it's a great example of what I say often -- "Those that don't know history are destined to think everything is new."

Continue Reading

Groupon Misses the Point

So daily deals site Groupon has been forced to make a cut of its own, removing all the Super Bowl campaign adverts which featured celebrities talking about cultural issues whilst enjoying discounted Groupon offers.

Continue Reading

Yeah, Groupon Sucks

The extraordinarily successful group discounter Groupon succeeded in offending pretty much everybody with its Super Bowl ads, which spoofed worthy causes (for instance, actor Tim Hutton bemoaned the destruction of Tibet's culture while celebrating the Groupon discounted curry fish at a Tibetan restaurant in Chicago), and then with an explanatory letter from its CEO claiming the spots were intended to bring attention to said causes (and that they actually made fun of Groupon).

Continue Reading

The Buzz Discount

When did it become marketing orthodoxy that commanding more time and attention from consumers is good for brands?

Continue Reading

Why Do Adverts Irritate Me So Much?

The inmyprime blog is well worth reading. The content is good and it is well written. I don’t always agree with the comments but it always makes me think.

The blog posting about the recent IPA (Institute of Practitioners in Advertising) 2010 Census of those working in media, advertising and marketing communications agencies tells us the following about the age of their employees:

Continue Reading

I've Lost the Plot

Heineken's "The Entrance" is a 90-second movie about a youngish James Bond-type who strolls through a fancy party doing the exactly right, funny, or utterly cool things, replete with consistent panache and high production values. Check it out on YouTube (you have to sign-in due to the content, which makes no sense since I don't remember anything morally objectionable in it).

Continue Reading

The Smartest Guys in the Room

A leading ad agency creative type jumped ship last week to join the Google Creative Lab, following in the footsteps of others who’ve joined the 50-person unit to accomplish nothing less than winning the Nobel Peace Prize, according to one of its leaders.

Continue Reading
Subscribe to RSS - advertising