advertising

Weatherproof: Stupid & Shameful

The Weatherproof Garment Company's Obama stunt is stupid and shameful, and it's an example of why nobody trusts advertising anymore. The fact that the ad industry doesn't come out against this sort of nonsense is proof that it has lost its way.

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Honesty in Advertising: Mobile Home Company

I wonder whether the company, with its spot hitting 800K+ views on YouTube, isn't going to make more money selling their $15 t-shirts than it does selling trailers. Watch the "making of" video, too.
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The FTC and the Strange Death of the Celebrity Endorsement?

Lost in all the hoopla about the new blogger guidelines on endorsements and testimonials is the rather important issue of celebrity endorsements. Given a narrow interpretation of the FTC Guidelines, it's clear that these expanded rules on The Use of Advertisements and Testimonials in Advertising could have a chilling effect (it's a legal term, look it up) on the way brands deploy celebrities as spokespersons.

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Lemonade

More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

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What's Next in Marketing and Advertising

Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising, where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising.

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The Irrelevance of Digital

There's been a few things I've read recently questioning the relevance of the word 'digital' in marketing, suggesting that in light of the digitisation of all media it is losing its meaning, that the days of specialism are over.

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True Lies

A recent Nielsen study revealed that people most trust what their friends say about stuff, and that they trust generic online consumer opinions as much as they do branded communications.

I think this has more to do with the contextual reality of the expectations than it does with any inherent trustworthiness in a particular communications medium (or lack thereof).

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Rampant Segmentism

The Family Smoking Prevention and Tobacco Control Act that awaits President Obama's signature could severely limit the magazine advertising run by cigarette makers, and the ad lobby is fuming over it. It was a $70 million business for U.S. magazines last year, and the industry could use every penny.

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Making Money from Social (2)

I've lost count of the number of people who have told me that the problem with social is that you can't make any money out of it. Yet content owners and producers the world over continue to wrestle with what Scott Karp calls 'the 10% problem' - the problem that if you apply old school media principles to digital content you find that revenue per user is typically a fraction of the revenue per offline viewer, reader, or listener.

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About Digg's New Ad Format

A few thoughts about the recently unveiled (and heavily commented) Digg's new ad format that makes ads "diggable" and puts them in the general news stream.

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