advergaming

Second Slice: Serious Games Embed Ambitious Marketing

by: Eliane Alhadeff (via Business & Games)

A new Canadian online digital magazine, Second Slice, focuses on issues of marketing in virtual worlds (click here to download)

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Interview with Arlen Ritchie, Moola's CEO

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Business & Games Blog Out of Beta

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IAB Defines Types of Game Advertising

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More and Better (Adver)Games Come to iPod

by: Ilya Vedrashko

As long anticipated, more games are finally coming down iPod's way through iTunes as Jobs works to make the device more than just an MP3 player (whose cool, we hear, is fading).

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Ford Cars in 'Ford Bold Moves Street Racing'

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Porting Doom into Doom 3

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SecondLife: It’s Not a Game, The Ultimate Co-Creative Business

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Study: Interactive Marketers Reluctant to Use New Media

by: Ilya Vedrashko

"Forrester Research, in a survey of 253 interactive marketers, found a reluctance to shift away from more tried-and-true online channels like search and e-mail marketing.

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Games for MS Excel

by: Ilya Vedrashko

If you plan to do an advergame for your next client, consider alternatives to the ubiquitous Flash.

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