ads

November 6, 2006

Banner Impact on Search Click-Thru

Seth Godin recently had a post called The 249% Solution, in which he referred to a Yahoo! study on how brand ads and search ads interact. The study found that for one Yahoo! client, (Harris Direct, an on-line brokerage), a "reasonable buy of banner ads" grew unaided brand awareness by 7% but increased clicks on text paid search ads by 249%.

online, Jon Miller, B2B marketing, metrics, brand awareness, ads

June 23, 2006

Commentary: The Problem Of Pay-Per-Action Ads

by: Ilya Vedrashko

online advertising, selling, ads, Ilya Vedrashko

June 23, 2006

Running TV Ads on Mobiles is Wrong Approach

by: Lynette Webb

Click image to enlarge.

TV, marketing strategy, mobile, ads, Lynette Webb

May 17, 2006

Food Ads: How Brains Respond

by: Roger Dooley

ads, neuromarketing, Roger Dooley, food, Neuroeconomics, research

April 27, 2006

Philips: Setting the Record Straight

by: Alain Thys

Alain Thys, patent, Philips, on-demand media, TV, ad-skipping, ads

April 26, 2006

Commentary: Philips's Ad-Skipping Blocker Good Idea

by: Ilya Vedrashko

ads, Philips, Ilya Vedrashko, ad-skipping, customer experiences, TV

April 21, 2006

Firefox + Brand Nirvana

by: David Armano

It's been said that Harley-Davidson is one of the few brands to reach "Brand Nirvana". Why? Because Harley loyalists won't think twice about tattooing the Harley name on their body part of choice.

consumer generated media, ads, Firefox, David Armano

April 20, 2006

Philips Patents Device That Blocks Ad Zapping

by: Ilya Vedrashko

It looks like Philips was just awarded a patent for a device that would prevent "a viewer from switching from a channel when an advertisement is being displayed on the channel.

TV, Ilya Vedrashko, ad-skipping, ads, broadcasters, Philips, patent

March 24, 2006