by: David Polinchock
I've been traveling this week, so I'm behind in my writing. This was in Ad Age this week and speaks to the clutter problem from both the advertising and consumer POV. In fact, we've added an introduction to our presentations where as I begin the presentation, the a/v team will start to crank up a veritable cacophony of noise, getting louder & louder until it's impossible to hear anything at all. Then we stop it and bring up a slide with: