TV Station Manager is an indie game of the simulation / tycoon genre that puts you in the shoes of, surprise, a TV station manager. Wonder if it can be used for training; will run it by the agency's media guys to see how accurate it is.
When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral Neuroscience (CBN) in Atlanta.
I've been traveling this week, so I'm behind in my writing. This was in Ad Age this week and speaks to the clutter problem from both the advertising and consumer POV. In fact, we've added an introduction to our presentations where as I begin the presentation, the a/v team will start to crank up a veritable cacophony of noise, getting louder & louder until it's impossible to hear anything at all. Then we stop it and bring up a slide with:
Match.com is targeting single boomers the fastest-growing subscriber age group. The company says that since 2000, the number of boomers is up 350% to 1.7 million – that is 11% of its membership.
A current TV ad for Match.com features a widowed New York woman age 71 whose Match.com logon is DanishBeauty22 and who now has her own blog.
Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism.
As the consumer becomes more empowered, expect to see additional litigation and regulation as people strike out against advertising and its continued encroachment into every aspect of our lives.
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