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Esquire's E-Ink Cover and Ad for Ford

by: Ilya Vedrashko

Today must be like that October day in 1994 when the first web banner appeared on a web page and everyone was excited about it without fully realizing what it all meant. The small blinking insert on Esquire's cover is just like that -- kind of simplistic and not at all scary. But you just wait.

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Beginning of the End for Great Companies

by: Sigurd Rinde

I used to love Dell and Google.

Dell.com was the place for a geek-in-training - study, tinker, choose, build the machine of your dreams, click, pay and have it delivered. I bought all my machines there, ditto for the companies I was involved in.

Then one day, having enjoyed another build and order experience, a salesperson called me. A what?

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Tagging Moves from the Virtual to the Real World

by: Idris Mootee

Wonder who actually invented tagging? Many are quick to say social tagging started with del.icio.us and social voting started with digg. Back in 1991, Xerox PARC was working on such ideas in a system called

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Innovative TV Ads

by: danah boyd

For quite some time now, TV channels have bemoaned services like TiVo for allowing viewers to skip over ads. I think that the TV stations are barking up the wrong tree. More importantly, I think that they're out of touch with viewers.

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Web ads – what are they for?

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The 12 Types of Ads

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Can You Use Flickr Pics in Ads?

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Can Moving Images Improve Ad Recall?

by: Roger Dooley

Side-to-side eye movements have been shown to improve memory, according to researchers in the UK and the US. They speculate that the eye movement causes the two hemispheres of the brain to interact with each other more, but a mechanism for the memory enhancement hasn’t been determined conclusively.

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Fruitful Research: Science Boosts Cranberry Ads

by: Roger Dooley

Employing cognitive science to creation of a new ad for cranberry juice may have been a key factor in the ad’s scoring in the top 10% of a recall test of over 8,500 ads.

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Got Smell? Ads Target Customer Noses

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