Adrants

Smart Marketers Advertise During a Recession. You Should Too - Adrants

by: David Polinchock

Not much I can add here, other then to say no matter how many times I've seen studies like this, companies still cut back. And then they wonder why they don't come out of the bad times as strong as they thought they would. Thanks to Adrants for the tip!

Read it. Share it. Learn it.

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Converting the Converted, and Other Tricks of the Light -- Adrants

by: David Polinchock

Love this story from Brian Collins to describe what a brand is and how it should act. He always has great examples! Read the full article for other great stories that Brian told during the One Show presentation.

On Wednesday at the One Show Festival, design guru Brian Collins illustrated the power of branding with a history lesson about pirates.

Or rather, just their flag.

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