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They make it sound like it's a good news.

Center for Research Excellence released new findings from their massive and very expensive ($3.5M) ethnographic study of media consumption behavior. The researchers observed and recorded behaviors of 376 adults in four markets for the average period of 33 hours each or roughly two full waking days (or "three-quarters of a million minutes" altogether, as they prefer to put it.) 

by: Roger Dooley

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the Internet and increasingly realistic video games.

by: Ilya Vedrashko

During commercial breaks,

by: Dick Stroud

These images are taken from Jakob Nielsen's Alertbox, August 20, 2007. They demonstrate the fact that users almost never look at anything that looks like an advertisement. I implore you to read the article.

by: Jon Miller

Seth Godin coined the term Interruption Marketing to describe tactics that work only if they interrupt you to get your attention.

by: Lynette Webb

 Click image to enlarge.

by: Alain Thys

by: Ilya Vedrashko

by: Ilya Vedrashko

It looks like Philips was just awarded a patent for a device that would prevent "a viewer from switching from a channel when an advertisement is being displayed on the channel.