ad-skipping

Study: People Share Room with TV Ads

They make it sound like it's a good news.

Center for Research Excellence released new findings from their massive and very expensive ($3.5M) ethnographic study of media consumption behavior. The researchers observed and recorded behaviors of 376 adults in four markets for the average period of 33 hours each or roughly two full waking days (or "three-quarters of a million minutes" altogether, as they prefer to put it.) 

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All Your TVs Are Belong To Hollywood

The FCC "approved a request to allow companies that sell movies via video-on-demand services to activate signals that would block the copying or other re-use in home entertainment systems of recent releases." (NYTimes, via @stellawongo)
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Do We Process Skipped Commercials?

by: Roger Dooley

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the Internet and increasingly realistic video games.

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The Ad Zapper in Your Brains

by: Ilya Vedrashko

During commercial breaks,

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Web users ignore things that look like ads

by: Dick Stroud

These images are taken from Jakob Nielsen's Alertbox, August 20, 2007. They demonstrate the fact that users almost never look at anything that looks like an advertisement. I implore you to read the article.

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The End of Interruption Marketing

by: Jon Miller

Seth Godin coined the term Interruption Marketing to describe tactics that work only if they interrupt you to get your attention.

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Skipping Ads on TV is Stealing (Classic Funny Quote)

by: Lynette Webb

 Click image to enlarge.

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Philips: Setting the Record Straight

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Commentary: Philips's Ad-Skipping Blocker Good Idea

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Philips Patents Device That Blocks Ad Zapping

by: Ilya Vedrashko

It looks like Philips was just awarded a patent for a device that would prevent "a viewer from switching from a channel when an advertisement is being displayed on the channel.

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