ad industry

The news that Ladies' Home Journal was turning to crowdsourcing as a way forward was a bit of a shock to me. The first company I started, Sports and Fitness Publishing, was a magazine company. You could say that I have ink in my blood. My Dad, Grandfather and Great Grandfather were all newspaper publishers. Almost every summer job I had in High School and College was working at the Canton Daily Ledger, my hometown paper.

I recently wrote about the Fast Company Future of Advertising article in Challenging Conventional Thinking and Forbes has a follow-up piece interviewing advertising students about what they think about the future of advertising.

So, as the ad industry continues to talk about how the consumer is in control, they also spend a great deal of time trying to figure how to take away that control from them. How's this for a quote: