ad industry

Will Madison Avenue Become the La Brea Tar Pits of the Ad Industry?

The news that Ladies' Home Journal was turning to crowdsourcing as a way forward was a bit of a shock to me. The first company I started, Sports and Fitness Publishing, was a magazine company. You could say that I have ink in my blood. My Dad, Grandfather and Great Grandfather were all newspaper publishers. Almost every summer job I had in High School and College was working at the Canton Daily Ledger, my hometown paper.

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Are You Listening to The Future of Advertising? - MarketShare - Advertising Marketing & Media - Forbes

I recently wrote about the Fast Company Future of Advertising article in Challenging Conventional Thinking and Forbes has a follow-up piece interviewing advertising students about what they think about the future of advertising.

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Not so fast -

So, as the ad industry continues to talk about how the consumer is in control, they also spend a great deal of time trying to figure how to take away that control from them. How's this for a quote:

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