Debunking the Ad Contrarian

Like many of you, I enjoy reading The Ad Contrarian blog, ran by an agency CEO Bob Hoffman. In a sense, TAC is the ad industry's Perez Hilton: he draws in crowds by doodling on faces of today's idols; more often than not that's online advertising in general and social media in particular. Some of his posts are right on target, others are wildly off, but all are usually entertaining.

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