accountability

The Scapegoat Mentality

This is a combination between a bad Jerry Maguire scene and the conclusions of many months of conversations around many topics (yes, I woke up at 3:30 AM from a bad dream about “scapegoat” execution and had to write it and share it; I may get fired but my boss is quite understanding since he is more into results and outcomes than into looking good doing things…)

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The Dinosaurs Thud

by: Jonathan Salem Baskin

In two days, two marketers responsible for spending a cumulative $9 billion last year lost their jobs, though nobody is talking about where all the money went.

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No Ownership, No Accountability - Wikis, Collaboration Software, Social Media, Enterprise 2.0 and How Not to Get Things Done.

by: Sigurd Rinde

The buzz around Enterprise 2.0 / Office 2.0 is palpable, one conference after the other with $ 50 k stands offering yet-another-wiki-version trying to snag the enterprise CTO/CIO.

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Combining Online and TV to Boost Brand

by: Matt Rhodes

Recent research from the Internet Advertising Bureau (IAB) and Thinkbox shows the power to the brand of using TV and internet together.

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Denise Lee Yohn: Goodson Does Lunch-Time Chats

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Chef David Chang--in a Weird Way, a Leadership Role Model

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Where is the Super CMO?

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Marketing and the CMO

by: Idris Mootee

Over the last two decades, marketers liked to believe that they have significant progress in making marketing results more scientific. Furthermore, they have tended to believe that with the advent of Customer Relationship Management (CRM) technologies, that they are building relationships with customers.

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Agencies Consolidation and Mega Mergers - Some Thoughts

by: Idris Mootee

While going through some my old files, I accidentaly discovered a small privately published book of DDB (now TBWA) in memory of 40th anniversary of the agency. Founded by Bill Bernbach (1911-1982), one of the early advertising legendaries of Madison Avenue. I remember it was given to me by then the president of the agency in 1989. It is a collection of his words.

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The Hottest New Agency for the Year Is WANAA!

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