accountability

This is a combination between a bad Jerry Maguire scene and the conclusions of many months of conversations around many topics (yes, I woke up at 3:30 AM from a bad dream about “scapegoat” execution and had to write it and share it; I may get fired but my boss is quite understanding since he is more into results and outcomes than into looking good doing things…)

by: Jonathan Salem Baskin

In two days, two marketers responsible for spending a cumulative $9 billion last year lost their jobs, though nobody is talking about where all the money went.

by: Sigurd Rinde

The buzz around Enterprise 2.0 / Office 2.0 is palpable, one conference after the other with $ 50 k stands offering yet-another-wiki-version trying to snag the enterprise CTO/CIO.

by: Matt Rhodes

Recent research from the Internet Advertising Bureau (IAB) and Thinkbox shows the power to the brand of using TV and internet together.

by: Scott Goodson

by: John Caddell

by: Idris Mootee

by: Idris Mootee

Over the last two decades, marketers liked to believe that they have significant progress in making marketing results more scientific. Furthermore, they have tended to believe that with the advent of Customer Relationship Management (CRM) technologies, that they are building relationships with customers.

by: Idris Mootee

While going through some my old files, I accidentaly discovered a small privately published book of DDB (now TBWA) in memory of 40^th anniversary of the agency. Founded by Bill Bernbach (1911-1982), one of the early advertising legendaries of Madison Avenue. I remember it was given to me by then the president of the agency in 1989. It is a collection of his words.

by: Idris Mootee