One World Is Too Young - Another Is Too Old
This week I spent some time in one of the largest advertising agencies in the UK. I always love going to agencies. There is a lot of energy - people rush around - there is a lot of laughing. How could you not find that motivating. The downside, for the agencies, is that the people that work there are, with very, very few exceptions, half the age of most of the people that buy the products they are trying to promote.