AARP

If nothing else, AARP is persistent in promoting the value of the 50+

When I first became involved in the Ageing Business - a long, long time ago - AARP had been at it for years. And here they are today, still plugging away to make corporate America aware of the economic values of oldies.

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Let's Hope AARP's Influent50 Has More Success than Focalyst

One of the advantages of being in the age business for so long is that you have seen most business models and joint-ventures come and go.

So it is with AARP's new venture in advertising. This is what it says about itself:

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The Longevity Economy Generating Economic Growth - A Report from AARP

AARP has been  busy, working with Oxford Economics, putting some numbers around the value of the older consumer market.

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AARP's Lifetuner Project Is a Statement of Intent

At the end of October, AARP, the US organization that is all about the 50-plus, launched a Web site and online community designed for 25-to-34-year-olds. Weird or what. It is like Age UK launching a Web site targeted at teenagers. This is how the site describes itself.

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AARP Video - Boomer+ Interrogation

AARP recently created this trade video as a mechanism for overcoming the objections it receives from prospective advertisers regarding the targeting of the 50-plus market.

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AARP Launches New Games Web Portal

by: Dick Stroud

AARP recently re-launched its web site. Part of the refresh is a new gaming area (sorry I should have said portal) provided by Arkadium.

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New research from AARP

by: Dick Stroud

AARP’s Policy and Research group has conducted a study to understand the European experience on health and long-term care.

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