When I first became involved in the Ageing Business - a long, long time ago - AARP had been at it for years. And here they are today, still plugging away to make corporate America aware of the economic values of oldies.
At the end of October, AARP, the US organization that is all about the 50-plus, launched a Web site and online community designed for 25-to-34-year-olds. Weird or what. It is like Age UK launching a Web site targeted at teenagers. This is how the site describes itself.