50-plus

I have spent the last couple of days in Liverpool. My first visit to this part of the UK.

Yesterday evening I had the pleasure of appearing on Radio New Zealand. Having spoken on a number of radio stations I must say I was really impressed with the professionalism of the station in its pre and post show organisation.

According to the 2012 Baby Boomers: Riding the Wave of Diversity report from Symphony IRI by developing marketing strategies that are aligned with shopper needs, retailers and manufacturers can create shopping experiences that will win shopper spending and ongoing loyalty.

That kind of sounds like common sense to me. 

MIT's Technology Review has one of the scariest articles I think I have ever read.

I am well aware about the enormity of the problems created by Dementia but I was shocked when I read the facts presented in this article.

I was recently talking with somebody who was in the process of structuring an event to look at the older-market and its business potential.

The older market in the US is big -  in Europe is big as well - in Asia Pacific it is huge. Take 15 mins out of your day to hear Kim Walker explain the dynamics of ageing in the Asia Pac region.