2013

What is marketing in 2013? How do you ignite your ambassadors and the makers of things?

The following presentation was held for Microsoft in Lisbon on the 20th of February 2013.

One of a series of excerpts from the 2013 State of Green Business report (download here).

I just mentioned this in my weekly email but I really liked Colin Nagy's (exec director of The Barbarian Group) Realist's Guide to Marketing in 2013.

This is an excellent report (free) that contains some fascinating data about the age profile of digital use in the UK.

The 2013 State of Green Business report, our sixth annual, has just been published. It tells a story of the shifting business reality — a world slowly coming to grips with a changing climate, economic volatility and great risks to business as usual.

If there’s one trend in 2013 that’s capable of changing the way we think about clean energy, it’s the professionalization of the crowdfunding movement. California-based Mosaic, which officially launched to the investing public this week, has a bold vision for bringing clean energy to the nation: tap into the power of the crowd to raise as much as $1 trillion for solar power projects across the country.

December is often a time for predictions, and the most consistent predictions for social media in 2013 concern data. Whether it’s called big data or social media data, brands are expected to make more use of the opportunities this data holds in the coming year.