Occupation: Founder of Only Dead Fish

Organisation: Only Dead Fish


  • Founder of Only Dead Fish, a digital and media consultancy that specialises in digital content strategy, digital commercial strategy and use of social technologies. 
  • Over 20 years media owner experience, was latterly the Director of Marketing, Strategy and Digital for IPC Media, the largest UK consumer publisher, having run award-winning strategy, planning and consumer insight functions 
  • Has won more industry awards than just about anyone in UK media, including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.
  • Writer, commentator and a regular keynote speaker on content strategy, emerging media, digital commercial strategy and social technologies, a contributing author to “The Age of Conversation”, a collaborative book published by the top global marketing bloggers
  • Has been active in the social media space for a number of years, his blog, ‘Only Dead Fish’, is one of the most popular and authoritative media and marketing blogs in the UK, as ranked by Advertising Age.

Blog: Only Dead Fish