Media maverick – Pioneer – Innovator
Milton knows the value of a good concept. In our ‘era of plenty’ where everyone claims ‘new and improved’, Milton helps clients make innovation mean something.
After 20 years as a media buyer and director, Milton founded his own media & marketing consultancy in his native Greece. There he led the move away from primitive demographic segmentation and introduced RISC: clustering consumers and marketing efforts by rich sociocultural criteria to explain consumer behavior. This is now an established concept across the communication industry.
With Futurelab, Milton specializes in ideation, product development and social and digital media marketing strategy. His vision is of a world where products and services are based on true customer insights. A world where both customers and employees are so satisfied, motivated, enabled and empowered that brands aren’t an annoyance anymore.
Mobile: +30 693 2222 552