• Occupation: Head of Client Services
  • Organisation: FreshNetworks


  • Entrepreneurial consultant and social media expert, building an online communities business as part of the award-winning UK research firm, FreshMinds
  • Specialises in sustainable customer engagement, using social networking and online communities to bring customers and stakeholders closer to the brand
  • Building models for word of mouth and advocacy measurement
  • Background in market research and strategy consulting – working across the public and private sectors
  • Regular conference speaker on insight, customer engagement and social media
  • Linguist and travel-obsessive (currently learning Japanese…though please don’t test me just yet!)

Personal credo: Online communities, insight, innovation, word of mouth, social networks, customer engagement, research 2.0