- Occupation: Head of Client Services
- Organisation: FreshNetworks
Profile
- Entrepreneurial consultant and social media expert, building an online communities business as part of the award-winning UK research firm, FreshMinds
- Specialises in sustainable customer engagement, using social networking and online communities to bring customers and stakeholders closer to the brand
- Building models for word of mouth and advocacy measurement
- Background in market research and strategy consulting – working across the public and private sectors
- Regular conference speaker on insight, customer engagement and social media
- Linguist and travel-obsessive (currently learning Japanese…though please don’t test me just yet!)
Personal credo: Online communities, insight, innovation, word of mouth, social networks, customer engagement, research 2.0
Blog(s)
