- Passion: Microbranding and Micromarketing for service based businesses
- Organisation: Local Zing Inc.
- Education and work marries Customer Experience, marketing, brand and business strategy, including a unique MBA in Design Management from the University of Westminster in London
- Fascinated by the space created between customers and organizations – the customer experience intersection, if you will. Being a "traffic camera" at this intersection provides opportunities for innovation and creative solutions to the complexities within the consumer/company relationship
- Specialist in customer experience design and information architecture
- Enjoys: Mini Cooper, snowboarding, mountain biking and movies at high volume.