Nurturer – Sparring Partner – Change Agent

Joan is a special blend. His 20 years in HR, sales and marketing innovation have given him a unique hybrid, understanding of customers and an instinctive ability to create compelling brand stories via physical and digital experiences.

Joan believes customer-centricity demands honesty, agility and collaboration. With clients, he starts by connecting committed, passionate people with meaningful, purpose-driven, customer-focused activity. From there he nurtures people and businesses towards responsiveness, responsibility and profitability. He’s done it for Danone Group and he’s done it for Mahou San Miguel – owner of Spain’s best-selling brand with phenomenal levels of customer advocacy.