Concept king – Brand guru – Creative pioneer

Jan Van Mol is unashamedly addicted to creativity. He has a deep respect for human creativity in all its forms. He was recently selected by I.D. magazine for their top 40 Unsung Heroes of the international creative industry.

Jan spent several years researching creative forces across several disciplines, including fashion, photography, art, architecture, cooking, design, materials, music, advertising, branding. Using cases and collaborators from different cultures and backgrounds Jan founded an out-of-the-box thinking laboratory and international talent pool: Ad!dict Creative Lab. He also created branding tools such as ‘inspiration showers©’ and the so-called Creative X-Ray© which allow him to redefine creative marketing and bring brand inspiration and product innovation to clients such as Diesel, Nike, Thalys, BMW, Toyota, the city of Rotterdam, the city of Kortrijk and the Flemish Government.

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