- Occupation: Consultant, lecturer and writer
- Organisation: 20Plus30
Profile
- MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
- A training course director at the Chartered Institute of Marketing
- Visiting lecturer at the London Business School
- Taught at the American University in London and Southampton Business School
- Published a number of books, his latest being The 50-Plus Market
- Started the world's first daily blog, dedicated to 50-plus marketing in July 2003
- Before running his own companies his career included working for IBM and PA Management Consultants
- Passionate about: The different approach to communicate to the 50-plus market.
Blog
