• Occupation:  Director
  • Organisation: AT&T AdWorks Lab


  • For 20 years, he have helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, drive revenue and differentiate in a world that's too similar.
  • Innovation Catalyst at Location Based Branding
  • Founder and Chief Experience Officer of the Brand Experience Lab
  • Founder of Cyber Event Group, one of the first companies to use virtual reality as a messaging tool, creating award-winning Experiential Advertising programs
  • Adjunct Professor at the Entertainment Technology Center at Carnegie Mellon University
  • Taught courses on Experiential Branding at the New York University Marketing and Management Institute


  • Polinchock's Ponderings