A five step approach for (Romanian) retailers to transform the way they operate through customer-centric thinking and a focus on meaningful innovation.
Marketers have a bad reputation among their colleagues. Part of it is due to their own behaviour. This presentations explores the ways to change.
Solving the problem poverty requires more than charity. This presentation calls for a more profit oriented approach in which marketing leads the way.
Brands talk too much about having conversations, but do too little about it. This presentation outlines a few actions to better engage customers and drive WOM.
The changing media habits are requiring marketers to take a wholly new perspective on the way they communicate and connect to their customers.