Presentations & Video

Barriers to Customer-Centricity

Becoming customer-centric is easier said than done. This presentation explores the main barriers companies encounter and the ways to overcome the....

Customer-centricity in B2B

Much customer-centricity thinking focuses on B2C markets, but in B2B the added value can be just as large. This presentation explores some of the ways...

Sales Promotions to Promoters (Russian)

This is the Russian edition of the presentation which challenges marketers to drop their bad sales promotion habits and start turning customers into...

Customer-Centricity - The Animation

This little video tries to give a flavour of what it means to be a customer-centric company, and promote Alain's book in the process :-)

Social India: The Opportunity

Western digital and social media habits are quickly spreading to India. But that doesn't mean Indian brands should imitate the practicesn of their...

TV Ads: No Story, No Glory

From a customer perspective many TV ads are irrelevant, intrusive and annoying. Using a storytelling approach, brands can get consumers to embrace...

So You Want To Be Customer-Centric?

This five-step action guide is written for executives who want to make their business more customer-centric. ...

On Marketing Innovation

Marketing innovation and the development of branded services can be ways in which marketing executives truly differentiate their brand.

Clients and Agencies: Trouble?

The marriage between brands and agencies is troubled. To succeed, both will fundamentally need to change the way they think, operate and measure...

Nps Romania Benchmark Study

In 2009, we conducted one of Europe's first Net Promoter benchmark studies (in Romania). This presentation contains some of the key findings....

Change Marketing Version 0.1

The world has changed, but marketing still applies concepts invented decades ago. The profession needs a reboot with focus on relevance, engagement...

Ten Things to Make You Think

10 invitations to marketers to stop rushing towards mindless action and take a moment to think about the customer insights which could reshape their...

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