Change Marketing Version 0.1

The world has changed, but marketing still applies concepts invented decades ago.  The profession needs a reboot with focus on relevance, engagement...

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Ten Things to Make You Think

 10 invitations to marketers to stop rushing towards mindless action and take a moment to think about the customer insights which could reshape their...

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Reality Check: Advertising is Dead

Every new technology has a shorter curve from introduction to irritation. Marketing needs to take a new approach by focusing on relevance, engagement and...

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Reconsidering the Advertising Industry

Advertising agencies are (strongly) dissatisfying their customers, and it's starting to show in the numbers.  This presentation highlights the actions...

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The Future of Romanian Retail

The Romanian market is full development.  This presentation explores some of the great opportunities to be pursued, as well as the pitfalls which are...

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Customer-Centric Retail Innovation

A five step approach for (Romanian) retailers to transform the way they operate through customer-centric thinking and a focus on meaningful innovation...

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Marketing 3: On Accountability

Marketing presentation

Marketers have a bad reputation among their colleagues.  Part of it is due to their own behaviour. This presentations explores the ways to change....

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Can We Profit from Poverty?

Solving the problem poverty requires more than charity.  This presentation calls for a more profit oriented approach in which marketing leads...

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A Little Less Conversation

Brands talk too much about having conversations, but do too little about it.  This presentation outlines a few actions to better engage customers and...

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I Am The Media (2006)

The changing media habits are requiring marketers to take a wholly new perspective on the way they communicate and connect to their customers.

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