Barriers to Customer-Centricity

Barriers to customer centricity

Becoming customer-centric is easier said than done.  This presentation explores the main barriers companies encounter and the ways to overcome the....

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Customer-centricity in B2B

B2B marketing

Much customer-centricity thinking focuses on B2C markets, but in B2B the added value can be just as large.  This presentation explores some of the ways...

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Sales Promotions to Promoters (Russian)

Marketing forum

This is the Russian edition of the presentation which challenges marketers to drop their bad sales promotion habits and start turning customers into...

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Customer-Centricity - The Animation

This little video tries to give a flavour of what it means to be a customer-centric company, and promote Alain's book in the process :-)

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Social India: The Opportunity


Western digital and social media habits are quickly spreading to India.  But that doesn't mean Indian brands should imitate the practicesn of their...

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TV Ads: No Story, No Glory

From a customer perspective many TV ads are irrelevant, intrusive and annoying.  Using a storytelling approach, brands can get consumers to embrace...

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So You Want To Be Customer-Centric?

This five-step action guide is written for executives who want to make their business more customer-centric. ...

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On Marketing Innovation

Marketing innovation and the development of branded services can be ways in which marketing executives truly differentiate their brand.

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Clients and Agencies: Trouble?

The marriage between brands and agencies is troubled.  To succeed, both will fundamentally need to change the way they think, operate and measure...

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Nps Romania Benchmark Study

In 2009, we conducted one of Europe's first Net Promoter benchmark studies (in Romania).  This presentation contains some of the key findings....

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Change Marketing Version 0.1

The world has changed, but marketing still applies concepts invented decades ago.  The profession needs a reboot with focus on relevance, engagement...

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Ten Things to Make You Think

 10 invitations to marketers to stop rushing towards mindless action and take a moment to think about the customer insights which could reshape their...

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