Customer-Centric Retail Innovation

A five step approach for (Romanian) retailers to transform the way they operate through customer-centric thinking and a focus on meaningful innovation.

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Marketing 3: On Accountability

Marketing presentation

Marketers have a bad reputation among their colleagues.  Part of it is due to their own behaviour. This presentations explores the ways to change.

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Can We Profit from Poverty?

Solving the problem poverty requires more than charity.  This presentation calls for a more profit oriented approach in which marketing leads the way.

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A Little Less Conversation

Brands talk too much about having conversations, but do too little about it.  This presentation outlines a few actions to better engage customers and drive WOM.

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I Am The Media (2006)

The changing media habits are requiring marketers to take a wholly new perspective on the way they communicate and connect to their customers.

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