Customer-Centricity - The Animation

This little video tries to give a flavour of what it means to be a customer-centric company, and promote Alain's book in the process :-)

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Social India: The Opportunity

Social

Western digital and social media habits are quickly spreading to India.  But that doesn't mean Indian brands should imitate the practicesn of their Western counterparts.

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TV Ads: No Story, No Glory

From a customer perspective many TV ads are irrelevant, intrusive and annoying.  Using a storytelling approach, brands can get consumers to embrace their message.

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So You Want To Be Customer-Centric?

This five-step action guide is written for executives who want to make their business more customer-centric.  Inspired by Alain Thys' book with the same title.

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On Marketing Innovation

Marketing innovation and the development of branded services can be ways in which marketing executives truly differentiate their brand.

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Clients and Agencies: Trouble?

The marriage between brands and agencies is troubled.  To succeed, both will fundamentally need to change the way they think, operate and measure success.

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Nps Romania Benchmark Study

In 2009, we conducted one of Europe's first Net Promoter benchmark studies (in Romania).  This presentation contains some of the key findings.

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Change Marketing Version 0.1

The world has changed, but marketing still applies concepts invented decades ago.  The profession needs a reboot with focus on relevance, engagement and reputation.

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Ten Things to Make You Think

 10 invitations to marketers to stop rushing towards mindless action and take a moment to think about the customer insights which could reshape their profession.

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Reality Check: Advertising is Dead

Every new technology has a shorter curve from introduction to irritation. Marketing needs to take a new approach by focusing on relevance, engagement and reputation

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Reconsidering the Advertising Industry

Advertising agencies are (strongly) dissatisfying their customers, and it's starting to show in the numbers.  This presentation highlights the actions required to turn the tide.

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The Future of Romanian Retail

The Romanian market is full development.  This presentation explores some of the great opportunities to be pursued, as well as the pitfalls which are to be avoided.

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