From a customer perspective many TV ads are irrelevant, intrusive and annoying. Using a storytelling approach, brands can get consumers to embrace their message.
This five-step action guide is written for executives who want to make their business more customer-centric. Inspired by Alain Thys' book with the same title.
Marketing innovation and the development of branded services can be ways in which marketing executives truly differentiate their brand.
The marriage between brands and agencies is troubled. To succeed, both will fundamentally need to change the way they think, operate and measure success.
In 2009, we conducted one of Europe's first Net Promoter benchmark studies (in Romania). This presentation contains some of the key findings.
The world has changed, but marketing still applies concepts invented decades ago. The profession needs a reboot with focus on relevance, engagement and reputation.
10 invitations to marketers to stop rushing towards mindless action and take a moment to think about the customer insights which could reshape their profession.
Every new technology has a shorter curve from introduction to irritation. Marketing needs to take a new approach by focusing on relevance, engagement and reputation
Advertising agencies are (strongly) dissatisfying their customers, and it's starting to show in the numbers. This presentation highlights the actions required to turn the tide.
The Romanian market is full development. This presentation explores some of the great opportunities to be pursued, as well as the pitfalls which are to be avoided.
A five step approach for (Romanian) retailers to transform the way they operate through customer-centric thinking and a focus on meaningful innovation.
Marketers have a bad reputation among their colleagues. Part of it is due to their own behaviour. This presentations explores the ways to change.