Cases

When your business is all about engine performance and price tag, it’s hard to find a new angle for competitive advantage.

Our associates helped this luxury automotive brand to develop its business by moving by focusing on the customer experience. This included developing ways to leverage their showrooms and sales staff to engage customers in a different way.

This European arm of a prestigious US management education institute, had earned itself a name for unique and exciting executive development courses you couldn't get anywhere else.

But over the years, the company’s attractions had begun fade. With sales slowly declining, a change was necessary to avoid future problems.

Situation

An international leader in specialty tape products wanted to launch a sales efficiency/effectiveness programme to grow the top line of its European, African and Asian business.

The word rebranding takes on a different dimension if it is wrapped in a merger of finance companies across 30 countries. Making it happen at this €500 bn AUM asset management firm, presented major challenges from regulators, customers and employees.

Futurelab was brought in to manage all three aspects of an urgent, mission-critical change programme.

Imagine you start work as the first ever CMO of a cosmetics giant. A firm with billions in sales, dozens of brands and a presence in over 100 countries.

Your task is to introduce a rigorous approach to marketing at group level and formulate a strategy that will put you ahead of your equally large, skilled competitors. Need a hand?

Situation

A luxury cosmetics brand wanted to establish a distribution based in Belgium, as a start for their European expansion. 

This Netherlands-based organization has a long history of innovation in consumer electronics, healthcare, lighting and personal care. But, the board understood this wouldn’t be enough.

It embraced a multi-year strategy that would put customers at the heart of the business and make NPS the key non-financial metric for the company.

Situation

A French confectionary group had just purchased a small Russian brand and wanted revise its advertising policy and agency mix.