Cases in Beauty


Sparring with a beauty CMO (global)

Imagine you start work as the first ever CMO of a cosmetics giant. A firm with billions in sales, dozens of brands and a presence in over 100 countries.

Your task is to introduce a rigorous approach to marketing at group level and formulate a strategy that will put you ahead of your equally large, skilled competitors. Need a hand?

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Luxury Cosmetics Brand


A luxury cosmetics brand wanted to establish a distribution based in Belgium, as a start for their European expansion. 

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