Cases in B2B Products & Services

B2B Products & Services

Transform a training provider (EUR)

This European arm of a prestigious US management education institute, had earned itself a name for unique and exciting executive development courses you couldn't get anywhere else.

But over the years, the company’s attractions had begun fade. With sales slowly declining, a change was necessary to avoid future problems.

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Grow B2B Sales Effectiveness (Eurasia)


An international leader in specialty tape products wanted to launch a sales efficiency/effectiveness programme to grow the top line of its European, African and Asian business.

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