A luxury cosmetics brand wanted to establish a distribution based in Belgium, as a start for their European expansion.
The no-discount policy of the brand and it's extreme attention to the customer experience, made many traditional distribution choices unavailable.
In a market dominated by large cosmetics retailers and brands, our associate helped to develop a partnership programme targeting independent beauticians servicing premium customers. This resulted in the development of a distribution network that was both high value and high service and in spite of a very "closed" competitive market a solid high end position was developed.
Using this approach, the brand has established a solid network of 200+ distribution points with a highly loyal following.
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