Luxury Cosmetics Brand


A luxury cosmetics brand wanted to establish a distribution based in Belgium, as a start for their European expansion. 


The no-discount policy of the brand and it's extreme attention to the customer experience, made many traditional distribution choices unavailable.


In a market dominated by large cosmetics retailers and brands, our associate helped to develop a partnership programme targeting independent beauticians servicing premium customers.   This resulted in the development of a distribution network that was both high value and high service and in spite of a very "closed" competitive market a solid high end position was developed.

Using this approach, the brand has established a solid network of 200+ distribution points with a highly loyal following.


image credit: istockphoto