Marketing & Strategy Innovation blog
July 9, 2018

The Continuum of Data-Driven Success

I originally wrote today's post for Logi Analytics. It appeared on their blog on December 14, 2017.
 
Data is just data until you do something with it, right?!
 
That statement has plagued companies for a long time. For a variety of reasons, not the least of which is that they just don’t know what to do with the data.
 
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customer data, Annette Franz (Gleneicki), customer experience, customer analytics
July 1, 2018

Journey Mapping Your Way to Better Customer Communications

I originally wrote today's post for Zingle. It appeared on their blog on January 16, 2018.
 
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customer communications, Annette Franz (Gleneicki), customer journey, customer experience
July 1, 2018

CX Journey™ Musings: Golden Rule or Platinum Rule?

Here's another age-old debate... gold or platinum?
 
Personally, I prefer platinum.
 
Oh wait. What are we talking about? LOL.
 
Rules. I'm talking about rules.
 
I still prefer platinum! 
 
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customer journey, Annette Franz (Gleneicki), customer experience
June 20, 2018

Imagine That You're a Human...

Now there's a crazy statement to make during a customer experience design session...
 
"Imagine for a second that you're a human... "
 
Yikes!
 
Unfortunately, more companies need to start thinking this way!
 
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Annette Franz (Gleneicki), customer experience, customer experience design
June 20, 2018

Enterprise Software Priorities for the Next Decade

As I continue my myriad research projects this spring season I come across incredible insights from those I interview.
 
I have been doing a lot of work in platforms, data usage (including AI), infrastructure, and digital transformation this season (and I don’t see it slowing down, or changing, anytime soon – these are mission-critical, decade-plus initiatives for most organizations and they need to — well, compare notes.
 
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Esteban Kolsky, enterprise software, prioritizing, company strategy, customer service
June 10, 2018

Free Breakfast Session: NPS Programmes done right: To win loyal customers and profit!

Net Promoter Programs (or other Voice of the Customer approaches) have already become an integral part of operations for many companies. See how you can use NPS to win the best customers and to achieve the highest financial results for your business. Because without satisfied customers there is no successful service!

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NPS, Net Promoter Score, Net Promoter Program, company strategy, Stefan Kolle
June 10, 2018

Gratis Breakfast Session: Net Promoter richtig gemacht: Schnell Loyalere Kunden und mehr Gewinn!

Net Promoter Programme sind zu Recht zu einem festen Bestandteil vieler Unternehmen geworden. Holen Sie mithilfe von NPS die besten Kunden - und finanziellen Resultate aus Ihrer Firma heraus. Kein erfolgreicher Service ohne zufriedene Kunden!

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net promoter, NPS, Net Promoter Score, company strategy, Stefan Kolle
June 10, 2018

5 Quick Wins for Your Net Promoter™ Programme

When implementing a Net Promoter programme, many organisations grow impatient. The initial business case may look compelling, but it may take months or even years before the results from acting on customer feedback show up in the (financial) numbers.

You can address part of this impatience by clearly managing expectations on what the programme can and cannot deliver in each stage of its development. But you can also plan for quick wins which you can pace across your first year (or even 100 days) of NPS implementation.

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Alain Thys, NPS, Net Promotor Score, promoters, customer feedback
June 3, 2018

Corporate Values Are Worthless

Corporate values are all the rage these days. They’re worthless unless companies are willing to sacrifice for them.
 
I say this because it’s just too easy to spend money, especially on topics that marketers have identified as important to customers. “Doing good” has been a function of communications outreach for decades; wether you call it cause marketing, corporate philanthropy, or corporate social responsibility, it’s easily rationalized as a marketing expense. The budgets are already there, most of the time.
 
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corporate values, marketers, Jonathan Salem Baskin
June 3, 2018

Tips for Designing a Closed-Loop Feedback Process

Do you close the loop with customers after they provide feedback?
 
Many companies listen to customers, but a big chunk of these companies don't do anything with the feedback or follow up with customers about what they heard. What a shame! What a huge missed opportunity!
 
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Annette Franz (Gleneicki), analytics, customer data, survey, customer feedback