Marketing & Strategy Innovation blog

Do Logos Matter Anymore?

A recent study asked people to draw logos of well-known brands from memory. Most of them failed, but does it matter?

The study, which prompted drawings that ranged from nutty my-four-year-old-did-it, to the occasional picture perfect rendering, was conducted by signs.com, which is in the sign-making business. It was a brilliant PR stunt that got covered in Adweek, New York Times, and Daily Mail.

I’m not sure it tells us anything about logos, though. At least not directly.

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We Have a Crisis in Leadership

Why is employee engagement at an all-time low? Why is turnover as high as it is? Why are employees constantly looking for better opportunities?

When you think about those questions, combined with what I wrote in my post on Employee Engagement: A Confluence of Passion and Purpose...

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Boomers and Millennials have a different relationship with booze

Very often when you read research, purporting to show the difference in behaviour between generations, it is trite and pointless. Not so with this study by Nielsen about how New Zealand boomers and millennials consume alcohol.

I think the chart says it all

Certainly if you are a marketer in the alcoholic beverage business then these different behaviour have a lot of implications.

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Meditation on Customer Relationships & Experiences

One might think by now that we would have figured out what makes for great customer relationships & experiences. Ask yourself have we figured this out?  Really, lets stop and really sit with this question.  What comes up for you?  Here’s what comes up for me:

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7 Pillars of a Strong Culture

Culture is best defined as "values plus behavior" and is often described as "how employees act when no one is looking."

Culture is such an important part of your business. It's really the foundation of the organization.

I've previously defined culture as the set of values and norms that guides how the business operates; culture happens when we operationalize the values.

Herb Kelleher's definition of culture is still my favorite: Culture is what people do when no one is looking.

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20% of 65+ consumers have severe long-term activity limitations. I wonder how many marketers know that?

When you decide to work in the ageing business you have to get used to talking and writing about subjects that marketers would prefer to forget or not know about. That includes both the young and old variety of marketers.

When you say your specialist area of expertise is the effect of physiological ageing on the CX you get some rally weird looks!

Just to add to the naturally occuring travails of older consumers, the normal results of ageing, there are a host of age connected illnesses and disabilities that they might develop.

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10 Strategy Questions Every Fortune 500 CEO Needs To Ask Or Be Ready To Answer Before Your Next Board Meeting.

I picked up an old copy of Fast Company magazine yesterday. It is the 2012 March edition featuring the world’s top 50 most innovative companies. Apple was first, with Facebook, Google, and Amazon topping out the list. Now six years later—aside from a few new editions like Tesla, Airbnb, and Uber—there are no established companies stepping up to challenge the original four.

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CX Complacency and the Lack of a Burning Platform

When it comes to a customer experience transformation, is there a burning platform in your business? Or is everyone happy with the way things are? No need to change how you do business? How leaders conduct themselves? How your people are treated?

I've been writing a bit about complacency in business lately, including my last post from two weeks ago, Complacency or Innovation: You Decide.

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Stop the Stunt Marketing

When will marketers learn that eyeballs aren’t worth more than integrity?!  Brand managers and advertising agencies continue to run irresponsible ads and do outrageous acts in an effort to draw attention to themselves.  At best they might get some short-lived PR but more likely they end up just wasting their money — and damaging their brand in the process.  It’s time to stop the stunt marketing.

The latest offenders come from the fast food restaurant chain realm:

Burger King’s Blunder

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Preparing Employees to Deliver a Great Customer Experience

I originally wrote today's post for CallidusCloudCX. It was published on their blog on April 24, 2017.

When you think of the phrase "inside out" relative to the customer experience, you probably cringe. This is not a phrase that customer experience professionals take lightly.

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