Should you launch a direct competitive attack? Should you run ads that call out your competitors by name? How can you aggressively challenge a competitor? If you’ve ever struggled with these questions, take a look at my new video. It’s the second in a short series of videos to address the questions I regularly hear about brand-building.
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Other video in series:
Image via flickr
Original Post: http://deniseleeyohn.com/bites/should-we-call-out-and-directly-challenge-our-competitors/
