Understanding Customer's Journey in Five Steps

I wrote about 5 things to remember when mapping the Customer’s Journey last week. Here’s my 5-step approach to actually mapping “the thing”. Have questions? Need help? Have a different/better approach? Please let me know in the comments, or reach out to me on Twitter.

Image via flickr

Original Post: http://wimrampen.com/2015/05/31/understanding-the-customers-journey-in-five-steps/

B2C relationship, customer journey, customer needs, Wim Rampen
June 12, 2015

Wim Rampen

Occupation: Customer Analytics, Customer Experience & Brand Management

Profile

> 15 years work experience
> 10 years in Customer Relationship Marketing & Services in an international environment
Out of which, 8+years experience in leading (part of) a Business Unit/Division
Learns from sharing his experience, thoughts and ideas with an international crowd of great thinkers and practitioners via both on and offline platforms
Frequent public speaker
Guest teacher in several Post-MBA and MSc programmes on marketing, (service) design and customer service
In 2012, was awarded “Prof of the Year” by the Dutch School for Customer Management, a private Business School

Blog(s)

Wim Rampen’s blog

WE KNOW WHAT OUR CUSTOMERS WANT

Stefan Kolle 22/03/2024

INSIGHTS EVERYWHERE

Stefan Kolle 16/03/2024

IT’S ALL ABOUT ACTION

Stefan Kolle 09/03/2024

About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.