Some of my readers may know I’m working on a book that expands on my Persuasion Slide™ model. It’s a framework I developed for helping marketers and other persuaders think about each element of the persuasion process.

In particular, the model puts often ignored non-conscious factors that motivate customers and hidden friction elements that reduce success front and centre. I wrote a blog post about the concept here: The Persuasion Slide: An Introduction. I recorded a solo podcast describing the concept, too: Gliding Down The Persuasion Slide.

I’m in the final revision throes. Some of my feedback has been to provide more illustrations and examples, so it’s a bit slower than simple copy-editing. But, it’s getting closer.

The book will initially be in Kindle format, with possible variations to follow.

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Original Post: http://www.neurosciencemarketing.com/blog/articles/persuasion-slide-book.htm

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