Customer Centricity

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The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea.

– Shoshana Zuboff, Creating Value in the Age of Distributed Capitalism, McKinsey
– Niraj Dawar – When Marketing is Strategy, HBR
– The Economist Intelligence Unit and SAS Institute, Voice of the Customer. Whose job is it, anyway?

Link PDF: Customer Centricity

Image via flickr

Original Post: http://www.180360720.no/index.php/archive/customer-centricity/

HelgeTennø
HelgeTennø

Occupation: Founder & Principal

Organisation: Jokull, Oslo

 

Profile

  • An award-winning Planner, with several years of experience as Creative Adviser, Creative Director and Strategic Director before joining Dinamo AS as Digital Director.
  • His profile includes some of Norway’s biggest brands, among which The National Lottery, The Norwegian National Railway and Kraft Foods Norway.
  • Author of an acclaimed blog and regular contributor to various printed and online publications.
  • An international speaker discussing the future of digital as it moves from destination to integration, from platforms to everyday life.
  • He was awarded the honorary award by the Norwegian Interactive Marketing Association (IAB) in 2010, at a ripe young age of 31.

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