Why do so many tech start-ups fail? What advice do entrepreneurs need to heed? These and other topics are covered in an interview I conducted with Ian Andes, President of 4iiii Innovations.
4iiii is the maker of several digital fitness products including the Sportiiiis, glasses that enable cyclists to keep their eyes on the road while monitoring their performance. Ian and I had a lively discussion at the Sports and Fitness Tech Summit at CES 2013 called “FitPicks: Which Products Get to Market and Why.” It was a wide ranging interview that covered great insights on such a range of aspects on sales and marketing fitness tech products that it prompted one attendee to remark that listening to it was like getting “a mini-MBA.”
Below I’ve pulled out three short edits — Ian’s best comments — so you could sample the discussion. But for all the learnings, check out the full video. And make a note to attend next year’s Sports and Fitness Tech Summit — it’s going to be another fantastic experience to learn about how to be successful in digital fitness, and beyond!
Why do so many tech start-ups fail?
What’s the next big thing in digital health and fitness?
What advice do entrepreneurs need to heed?
Watch the entire interview.